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Google reviews are vital for customers to learn about other customer experiences because they provide an authentic and unbiased perspective on a business. By reading reviews, customers can gauge the level of satisfaction and quality of products or services offered. They can gather insights into various aspects such as customer service, product performance, pricing, and overall value. These reviews act as a collective voice of previous customers, helping potential customers make informed decisions based on real-life experiences. Whether it’s positive feedback that builds trust or negative feedback that raises concerns, Google reviews enable customers to navigate the marketplace and choose businesses that align with their preferences and expectations.